One of the best things you can do for yourself before building a website is ask yourself what your expectations are for that website.
If your goal is to make money or to make a profit with your website then you have to realize that it’s not enough to just say that the goal of your website is to make money…
You have to take it 1 step further then that.
You have to define exactly how much you want to earn per month with that website for it to be a goal that means something.
Once you determine how much you want your website to make, it’s time to start to drawing up a plan for how you’re going to achieve your income targets each month and online you can boil it down to 2 simple questions.
What are you going to sell?
and
How are you going to drive traffic to your website?
If you’re going to focus strictly on free traffic generation techniques you can use this simple formula:
Leads
(number of visitors to your site)
x
Conversion Rate
(percentage at which your visitors buy what you’re selling)
x
Gross Profit Per Sale
=
Gross Profit
Once you know the conversion rate of your website and the gross profit per sale of whatever you’re selling, you can plug in any number of leads to determine how much traffic you’ll have to drive to your website to hit your income target.
