Along with Internet Marketing I also own a brick and mortar business in the disposable medical products industry and it may or may not shock you to know that right now I’m paying approximately $200 for a single lead…
You may be asking yourself how the hell can I be profitable if I’m paying $200 per lead, not per customer, per lead.
I’m profitable because the products I sell are disposable and the customers buy them over and over and over again, every month like clockwork.
I’m profitable becasue my customers have a high customer lifetime value meaning they spend a lot of money with me over time…
Maybe not initially but over time.
If I had to survive on a front-end sale alone I would be in worse condition then Hilary Clinton.
Increasing your customer lifetime value is what have you do on the internet because that’s what guys like me are doing right now…
I’m collecting email addresses, mailing addresses, fax numbers and phone numbers so we can contact our customers via several methods and sell them all kinds of stuff via all kinds of media.
And pretty soon I’ll be able to spend a lot more then you in Pay Per Click because I’m selling my customers more and more stuff over time and I know exactly how much I can spend to acquire leads becasue I know exactly how much my customers are worth.
So how do you increase your customer lifetime value?
Membership sites, continuity programs, back end offers, One Time Offers, email newsletter marketing, etc., etc.
You’re already going through the ringer to get people to your site… why not capitalize even more on that traffic?
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